An overview of Kayla’s residency at Struts and Faucet Media Arts Centre, Sackville NB, April 1 - May 5, 2018
Filming the performance Cereal for the Wayward Woman.
Compiling all of Shredded Wheat’s sexist ad campaigns from 1910 until present, Kayla replaced all of the information on a Shredded Wheat box with sexist quotes from their own ad campaigns. She puts her altered reproduction of the Shredded Wheat box through a shredder as a gesture of resistance to sexism in advertising.
The process of creating Kayla’s video work Odourant
The process of creating advertisements for Odourant. The advertisements rely on reenactment of popular ad campaigns of hygiene products and perfumes.
The label designs for Odourant products. These designs were printed in adhesive vinyl for the physical Odourant products.
Open House, Struts Gallery and Faucet Media Arts Centre, Sackville NB, March 4 2018.
Documentation of artist talk “Feminism, A Label Slapped on Consumer Goods,” Struts & Faucet Media Arts Centre, Sackville, NB. April 12 2018.
Struts and Faucet will soon be releasing a catalogue of all the programming that took place during 2018. Odourant and an interview with Kayla are to be featured.