Shredded Wheat (It's All in the Shreds!)
vinyl on cardboard
Compiling all of Shredded Wheat's sexist ad campaigns from 1910 until present, artist Kayla Polan replaced all of the information on a Shredded Wheat box with sexist quotes from their own advertisements. Kayla puts her remade Shredded Wheat box through a shredder as a gesture of resistance to sexism in advertising.
To see Kayla's version of Shredded Wheat please visit kaylapolan.com/sculpture